Sell & reconcile
Make ticketing, holds, cash sales, refunds, and closeout easy to follow from first click to final count.
See the guest journey →Rodeo operations, reimagined
The operating system for your rodeo.
Tickets, people, sponsors, vendors, volunteers, and gate operations in one calm command center. Keep every moving part pointed at opening night.
Guided product preview · Synthetic records · No live charges
NEXT ON THE CALENDAROpening nightEverything in its place.
Motion by Coverr ↗Tickets issuedReady
Gate teamCovered
One workspaceEvery team, every handoff
Every gateFrom sale to scan
Zero guessworkClear records when it counts
The whole rodeo, together
Run the show with a little more breathing room.
RODEO BRAIN turns the operational sprawl behind an event into a shared, visible rhythm.
Run the gates
Give your team a clear check-in flow, secure ticket credentials, and a durable record of every entry.
See the gate tools →Keep teams aligned
Track sponsors, vendors, volunteers, forms, tasks, and the small promises that make a big event work.
Open the workspace →The full service map
Everything around the tickets matters.
RODEO BRAIN helps rodeos coordinate events in real time. Manage teams, marketing, ticket sales, customer follow-up, sponsors, vendors, and advertising operations from one operating picture. Organizers stay in control; RODEO BRAIN supplies the SaaS and payment-service workflows that keep the operation moving.
Sell more. Protect more.
- Ticketing & box officeOnline sales, cash sales, holds, refunds, and closeout.
- DiscountsPromo codes, bundles, group offers, and price changes.
- Purchase blockerControls for scalpers, bots, chargebacks, and disruptive buyers.
- Concessions & merchPlan inventory, POS, merchandise, and fundraising moments.
Fill the stands.
- Referral systemReward fans who bring friends and family to the rodeo.
- Share & saveTurn ticket-page sharing into measurable ticket demand.
- Abandoned cart & countdownsBring buyers back when sales open or an order is unfinished.
- Loyalty & mass emailRecognize past attendees and send targeted, reusable campaigns.
- SEO & calendar listingsHelp the rodeo get found through pages, reviews, and listings.
Run the whole show.
- Sponsors & vendorsManage applications, offers, payments, logos, and renewals.
- Self-edits & registrationGive attendees and teams a clear path to update details.
- Checklists & volunteersCoordinate forms, shifts, tasks, waivers, and coverage.
- Gate toolsScan tickets, issue QR posters, and keep an offline-ready record.
- Custom reportingUse real-time, attendance, spending, heat-map, and closeout views.
Service map reflects the capabilities RODEO BRAIN is designed to support. Modules are configured per rodeo; this preview demonstrates the verified ticketing, gate, workspace, reporting, and offline foundation.
The operating picture
See the night before it happens.
A premium command view for the details that usually live in separate tabs, texts, and spreadsheets. Bring the signal forward, then hand each team the next move.
See the operating proposalOPENING NIGHT / CONTROL ROOMDEMO LIVE
78% of the current hold
Controlled demonstration records · No live sales or payments
One season. One signal.
From first idea to final count.
Keep the same operating rhythm through every handoff, even when the arena gets loud.
Plan
Events, venues, roles, forms, sponsors, and the next task in view.
Set the stageSell
Ticket pages, holds, cash sales, offers, reminders, and a clean buyer path.
Fill the standsScan
Gate teams, QR credentials, device readiness, and a durable admission record.
Open the gatesClose
Custody, closeout, exceptions, reports, and the proof you carry into next season.
Leave a trailOne system, every handoff
Everyone knows where the next move lives.
Give each part of the rodeo a clear place to work, then keep the whole operation connected.
Organizers
See the whole calendar, assign the work, and keep every promise visible.
Plan the show →Gate teams
Move guests through quickly with secure tickets and a clean admission record.
Run the gate →Sponsors & vendors
Track benefits, documents, payments, and the details that protect relationships.
Keep promises →Volunteers
Make shifts, coverage, forms, and day-of changes easy to find and easy to trust.
Align the team →Built for opening night
Less chasing. More showtime.
Start with a single source of truth, give each role the view it needs, and keep a clean trail from planning through closeout.
1
Set the stage
Bring events, venues, performances, and teams into one plan.
2
Keep it moving
Sell, assign, scan, message, and resolve from the same workspace.
3
Close the books
Leave every handoff, receipt, and exception ready to review.
Rooted in Montana
Built by people who know the whole operation.
RODEO BRAIN is built by Kelly Bonnell, Angie Brandon, and Jesse B. Lucero, with fourth-, fifth-, and sixth-generation Montana roots. Our families homesteaded in the Clyde Park area, and that connection to the land, the people, and the work still shapes how we show up.
Jesse moved here from Las Vegas, Nevada to enrich and contribute to Montana. His background includes banking, auto lending and fraud-prevention work, Wells Fargo Bank, U.S. Bank, mortgage sales leadership, public relations, marketing, advertising, title insurance, and real estate. Kelly brings 25 years as an insurance and real-estate broker serving commercial and consumer clients. Angie is a business owner and former healthcare-company owner with experience in media, cable television, and advertising. We focus on protecting our clients and their customers while keeping the operation clear.
We are here to serve Montana first, continue expanding across rodeo and events, and build something that lasts beyond a single season. The legacy is not just the software; it is the trust, records, relationships, and opportunities we leave for the next generation of rodeo leaders.
Meet the team storyThe people behind the promise
Meet the RODEO BRAIN crew.
Business development
Angie Brandon
Operations leadership
Kelly Bonnell
Banking · PR · growth
Jesse B. Lucero
Ready when you are